30  Sep
Troubled Times

I sat in amazement and dread yesterday as I watched the DOW close down a record 777 points – all because the House rejected the Bailout plan.  Although I believe that the markets need an infusion of capital, I also see the need to carefully evaluate all options.  However, that evaluation process needs to be quick and thorough. And, of course, the underlying and unanswered question that resides deep in my “gut” is why should the taxpayers be responsible for bailing out Wall Street’s excesses relating to mortgage backed securities? 

With the Presidential election being just a few weeks away, I have to say that watching the first debate last week was not a real uplifting event either. Neither candidate, in my opinion, stepped up nor did they specifically address the bailout questions. Clearly, this is a time where there is so much uncertainty that we need leaders with vision and the fortitude to execute on that vision. 

Now – how will the past several days affect the adult learner who wants to, or is, studying online?  If there is not an infusion of capital into the markets and the credit crunch expands, online students looking to borrow money for school will be negatively impacted.  I just can’t see how we can get around it.  There will be a “trickle-down” effect from this latest fiasco.  Combine that with what has happened to the student loan market in recent months with legislative changes enacted by Congress which have sent many lenders fleeing from the federal student loan programs and you have a recipe for more trouble.

Online schools and students alike need to prepare for the worse if we remain in this legislative deadlock.  There can be feasible alternatives if those of us in the online edu space plan carefully. Remember – proper planning prevents poor performance.    

Posted by Shaun, filed under Distance Learning, Distance Learning Marketing, Distance Learning Recruiting, Online Educational Manager, Online Educational Marketer, Online Learner, Online Learning Experience. Date: September 30, 2008, 11:29 am | No Comments »

I thought it would be beneficial to post the presentation deck that I used during my speaking engagement at the recent TARGUSinfo Online Lead Quality Summit.  I spoke in the general session to approximately 400 people from various verticals including education, automotive, and lead providers.  I hope to have some video clips available soon.

Posted by admin, filed under About Shaun. Date: September 24, 2008, 12:11 pm | No Comments »

EWeek Logo

My colleague, Ron Kennedy (www.ronaldkennedy.com), and I co-wrote a recent EWeek article titled, “On-Demand Lead Scoring Helps Combine Higher Education with Smart Business.”  This article (link) contains many of the same points that I elaborated on in my recent presentation at the TARGUSinfo Online Lead Quality Summit in Las Vegas.  By the way, I will be posting some of the highlights of the presentation in the coming week.

Posted by Shaun, filed under Distance Learning, Distance Learning Marketing, Distance Learning Recruiting, Online Educational Manager, Online Educational Marketer. Date: September 22, 2008, 1:58 pm | No Comments »

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Greetings from Las Vegas and the beautiful Mandalay Bay Hotel and Conference Center.  My colleague, Ron Kennedy (www.ronaldkennedy.com), and I just arrived in Vegas as both of us are slated to speak at TARGUSinfo’s Online Lead Quality Summit which starts tomorrow.

I will be speaking on Thursday on the subject of lead scoring.  The topic I have chosen is “Lead Scoring — Go With It…Grow With It.  I will be pointing out that lead scoring is a fundamental of lead management and lead nurturing, especially as it relates to this competitive online education space.  Too often those of us in online lead generation become infatuated with the newest terminology or latest technology and fail to focus on the fundamentals of lead management — one of which is lead scoring.  As it relates to lead scoring, we have to GO WITH IT.

But it doesn’t stop there.  True innovation in lead scoring comes when we execute on its fundamentals and then GROW WITH IT.  Proper lead scoring is not a static all, end all.  It is a viable and proven means to not only determine a prospects interest in your product or service, but your interest in that prospect.

More to come…

Posted by Shaun, filed under Distance Learning, Distance Learning Marketing, Distance Learning Recruiting, Online Educational Manager, Online Educational Marketer. Date: September 16, 2008, 7:51 pm | No Comments »

This post is more of a request for information.  I have been in the process during the last several months of evaluating the international landscape for online learning.  At this point, I am not able to determine a definitive model for international online learning for the present nor for three to five years from now.  I realize that the current model is somewhat mixed.  There are large educational corporations, some of whom are for profit, who are actually buying in-country schools and delivering education in more of traditional face to face method.  There are others who are “partnering” with in-country schools to deliver curriculum and content, again, in more of a traditional format.  Some have dabbled with online offerings.

I am looking for online learning thought leaders, visionaries, or those who might be piloting educational ventures internationally who can provide me some insight and direction on what the model looks like now and how it might evolve.  Feel free to reach out to me.  I am looking for input.

Posted by Shaun, filed under Distance Learning, Distance Learning Marketing, Distance Learning Recruiting, Online Educational Manager, Online Educational Marketer, Online Learner. Date: September 12, 2008, 1:54 pm | No Comments »

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