In recent years, online schools have capitalized on marketing or recruiting campaigns centered around convenience, flexibility,  and study anytime/anywhere.  For the adult learner these benefits make sense.  With the demands of this fast paced, digital, wired world that we live in, the adult learner not only needs but demands these things. 

For the online school, this translates into multiple start or term dates, robust delivery of curriculum, and proactive faculty and support services to name just a few.  But I am starting to get a “gut” feeling that a shift is coming regarding how online schools are perceived by prospective students and higher learning associations.   I am still trying to navigate this new water, but I feel there is a day coming where online schools will be evaluated on the same par as traditional institutions where performance indicators like graduation rates, retention percentages, and career placement are the norm.  

Posted by Shaun, filed under Online Educational Manager, Online Educational Marketer, Online Learner. Date: November 2, 2007, 5:56 pm | No Comments »

My colleague, Ron Kennedy, emailed me this article that I found interesting. By the way, I would encourage you to visit his blog — www.ronaldkennedy.com. He has some unique insights regarding distance education.

Legal Education at a Distance

As online education has become more and more popular, law schools have largely been on the sidelines. The American Bar Association will not accredit distance programs, and has strict limits on the use of distance education in traditional programs.On Tuesday, however, the online only Concord School of Law — which has managed to grow without ABA recognition — announced a merger with Kaplan University. In terms of corporate ownership, this isn’t much of a change — both Concord and Kaplan are divisions of Kaplan Inc., a major player in for-profit higher education. But because Kaplan University is regionally accredited (which Concord is not), the merger will make Concord students eligible for federal student loans and to defer repaying their past student loans when enrolled. These are seen as advances for Concord — whose officials say that they believe law school’s efforts will eventually change attitudes about distance legal education.While the ABA has not changed its rules, it has quietly approved an unusual variance from its procedures to allow the Penn State Dickinson School of Law to offer many more courses at a distance than ABA rules permit. While the effort relates in part to particular characteristics of the Penn State program (which makes use of two physical campuses), the ABA waiver represents the broadest experiment to date in the association giving its blessing to the extensive use of distance education.More…Concord and KaplanBarry Currier, dean of Concord, said that the link to Kaplan and its accreditation would be helpful in a number of ways — some of them having nothing to do with federal aid programs. Read the rest of this entry »

Posted by Shaun, filed under Online Educational Manager, Online Educational Marketer, Online Learner. Date: November 1, 2007, 4:20 am | 2 Comments »

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